For Profit Colleges, Time to Change
With tougher government regulations, negative opinions and a poor economy major for – profit colleges are taking a hit. Amongst the hardest hit are the University of Phoenix and Kaplan, which have done so somewhat voluntarily. Both of these institutions have made it easier to drop their classes if they are unprepared for the program, without taking on the associated debt. This also works the other way. Students who are not preforming up to the standards can be asked to leave.
Kaplan has launched a 5-week free trial period called Kaplan Commitment. During this time students are enrolled in credit classes as usual. At the end of the trial period the student decides whether or not the program is right for them. If they choose to end their studies they are not financially obligated to the institution.
The University of Phoenix has taken on a similar initiative. Their program entails a 3-week free orientation for new students. This began as a pilot and now serves a large number of students. Both of these institutions hope to raise their retention rates and have become more selective in the admissions process.
For profit colleges in general seem to be tweaking their target population. Historically these colleges have been seeking lesser prepared students. Through this process they have learned that this population is more risky and the payoff does not maximize potential. Some for profit colleges, including Kaplan and University of Phoenix are now looking to enroll longer-term students. This new approach hopes to change the significant drop in enrollment seen over the past few years. The government has played an active role in deterring institutions from targeting underprepared students. There are now stricter rules for compensating student recruiters.
With the economic recession students are less inclined to pay the big bucks to attend for profit colleges. These students are also more likely to drop out due to financial reasons. As a result, lower cost for profit colleges are reaping the benefits.
For profit colleges have been criticized in the media recently. The efforts to change people’s perceptions does not come without cost. The Kaplan Commitment initiative has been part of the reason student drop out. During the trial period 25% of student decide to no longer take classes. In many cases this is advised by Kaplan. Kaplan lost 27 million dollars as a result of their trial period. For the University of Phoenix enrollment is down by 19%.
I applaud the efforts of these two institutions for recognizing the fact that their practices were not always in the best interest of the students. They have taken a big hit financially. Hopefully their dedication to change will alter the negative perceptions associated with for profit colleges and encourage others to follow suit.